Ignite The Desire

#32 How to Make a Successful Career Brand with Chellie Phillips

February 10, 2022 Episode 32
Ignite The Desire
#32 How to Make a Successful Career Brand with Chellie Phillips
Show Notes Transcript

Chellie is a sweet-tea-sipping sassy Southerner with a passion for helping career-minded professionals create a personal brand that highlights their unique talents and removes their cloak of invisibility. She’s the author of two books (When In Doubt, Delete It! and Get Noticed, Get Hired). Her Successfully Ever After formula is designed to help land you in an ideal career perfectly matched to your skill set so that Monday feels like a “Get To” not a “Got To.” 

What to listen for:  In creating the career you desire?

02:20 Becoming irresistible
08:17 How to command your worth
08:15 Steps to brand yourself
14:49 What is career branding
20:50 Living a fulfilled life 

Resources
Chellie website
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Cynthia 00:05

Hey and welcome to this week's episode of Ignite desire. I am your host Cynthia. And on today's episode, we're talking with Chellie Phillips about finding your success ever after. She is a sweet tea sippy sassy Southerner with a passion for helping career-minded professionals create a personal brand that highlights their unique talents and removes their lack of Visibility. She is the author of two books, When in Doubt and Delete It and Get Noticed Get Hired. Her successful Ever After formula is designed to help you land your ideal career perfectly matched to your skillset so that Mondays feel like a get to and not a got to. 

But before we dive into these building blocks of a successful career, Shelley, can you please tell us something interesting about yourself that most people don't know?

 Chellie 01:23

Well, I am a huge fan of SEC football. And I'm a little bit sad that we're just coming out of the football season national championship.  As I said, I'm an Alabama native, so my Crimson Tide was in there for the playoffs and everything. We didn't pull it out this year. But there's always next year. I've been a diehard fan for years. That's not going to change. Most people usually think it's the guy in the house, that's the big sports fanatic, it's probably me in our house.

Cynthia 01:57

Do you live in Alabama?

Chellie 02:00

Georgia, I had lived in Alabama for years. It's where I was born and raised. Then I moved to Georgia several years ago for a career change.

Cynthia 02:08

You're not too far though? Do you go back to games and stuff like that? 

Chellie 02:13

I'm only about two and a half hours away. It makes it pretty easy to kind of hit those things. 

Cynthia 02:20

To get started when we're speaking of career development, career changes, and things of those natures, a lot of people try to get hired, or they make that next career move. In your opinion, how does one become irresistible to hiring managers and recruiters?

Chellie 02:44

I have a phrase that I like to use no one's going to pay you what you're worth only what they think you're worth. The cool thing is that we're the people that control how they think about us. If you can build a brand, it's just like, Coke, and Pepsi. You think one is better than the other. Or there's Timex and there's Rolex. They both get you to where you want to go on time. But one has a different reputation than the other.  It's the same thing for you as a person, you are, responsible for what you put out there and how people perceive you. To make yourself irresistible to hiring managers, it's all about making sure that you're communicating with them, showing them that, I am the perfect fit for this position because of XYZ's skills and accomplishments. You also must be able to cut through that clutter. Because in today's time you know with one online job posting generally gets around 200 applicants for it. 

You must be able to make yourself stand out from all this clutter that they're getting. You do that with branding statements positioning yourself appropriately in your resume also on your LinkedIn. You want to make sure that those things carry over into all your other profiles as well because they're probably not going to stop at your LinkedIn profile, they're going to see what else they can find out about you. Say you're looking at a job in a communications field, or you're going to be doing the writing. Your LinkedIn looks great, but your Facebook and your Instagram are filled with misspellings and grammatical errors and that kind of stuff. It's going to reflect on how they look at you professionally. Your branding is a whole package. It doesn't just stop with your cover letter or your resume. It's about creating that whole package that sets you up to be that irresistible person that they must bring in for an interview.

Cynthia 04:46

I like how you said that you determine your worth. I think a lot of people are not sure about that. And they think that they're going to get paid what is offered. But you know, you determine that. A long time ago, I had a friend who helped me with my negotiation skill, because I was scared to ask for money. She was like, No, Cynthia, no, no, no, no, no, no, you tell them I was like I do. She said, yes. I was like, Okay, and so then I was going for a job. And I had set an intention on an amount I wanted them to offer me. And I dove hard into this number. What happened is they exceeded that number. From that point on, I started setting at least an intention on what they should offer me. You know, I would do my research, and then internalized what they should offer me this amount, and 9 times out of 10, they come very close to that amount or succeeded, and so that you have that chance to go back and forth. I think it's so important for you, to determine what you are worth, instead of allowing someone else to determine

Chellie 06:06

You know you made a very valid point like do your research, you know, find out what these positions are worth and everything. Because, you know, most of the time, when you go into that there's going to be a range, there's going to be a low end of the job and a high end of the job. You know, it's not the employer’s fault, they're going to try to get you for the least amount possible because it's all about budgets and trying to get you to know like if I don't have to spend this here, I can spend it someplace else. If you don't know what that position is worth, or what it's bringing on the market, then you're probably going to sell yourself short. 

The other thing is that negotiation is almost expected these days. If you don't negotiate, you're leaving a lot on the table. A lot of times people don't look at it, as you know, just the paycheck, there's a lot of other things that you can negotiate for now, especially with the way that the world has changed in the last couple of years, you know, maybe it's a flex schedule, where you have some days at home, and some days in the office, or maybe it's you're going to, you'll pay for additional education for me if I agree to a certain number of years or, you know, different terms like that. But there are a lot of ways that it's not just your paycheck that you're setting yourself up for anymore. But you can set yourself up to have the time that you want to be able to do the things that you want to do in life. And you can also set yourself up for, you know, like with that extra education like for that next step that's going to come down the road.  You know, being forthright like paying attention to what is out there and what is available to you and not being afraid to make that ask, you know, I tell him the most I can say is no, no. I mean, like, if you don't ask you didn't have it, to begin with. If they tell you no, you're no better, no worse off than what you were when you first started the process. But it gives you some good feedback for if they're not going to support and they're not going to be flexible, they're not going to do these things. Is this where I want to go? And if you answer that question that yes, it is, then okay. You know, it's going to be pay-related. And that's it. And if you're okay with that, that's perfectly fine. But you know, just make sure that you're not leaving it on the table, and it's going someplace else, instead of you being able to benefit from it. Yes,

Cynthia 08:17

That's great and like I was saying before I was shy to communicate that.  How does one begin to communicate that worth? Because I believe it's a little bit of a process, especially for women? And especially if you haven't done it before?  And they say, oh, it pays $30 an hour?  You say okay, how do we sorry?  How do we get away from that? How do we begin to express and communicate $30 isn't enough, I want 35 I want $33.50 You know, whatever it is that you feel you need to, you know, make your life better and make the job more enjoyable to say it.

Chellie 09:05

I think especially women, sometimes make us uncomfortable to vocalize that. I feel like I'm worth this, you know, and the thing that does when I'm working with my clients is I want you to sit down and I want you to make this list, you know, you can do it on the computer, do it on, you know, old school paper pen, if that's the way you know, like, whatever works for you. 

But I want you to list out all the things that you've accomplished far, in your career, in life even you know, because we pull, you're volunteering, all kinds of stuff, we pull all these skills to make us who we are. I get everybody to sit down, and I get them to write out. Basically, these are my wins far. One of the things that do is when you look at it, you start reframing how you see yourself because you must see yourself as successful and as worthy before you can convince somebody else that you are. 

If you go in doubting yourself, it's going to come across that way when you present it. What I try to do is like want you to go ahead, and I want you to realize that you have all this work, you have all these things that you're bringing to the table, that there's no reason to be afraid to ask for it. And like I said, the most I can do is tell you no, we've all used that word in our life. And we probably should use it more often in, our scheduling and everything else. It may not be pleasant to get, but there's no detriment to it other than it gives you more feedback. And the fact that you can decide, is this where I want to be if they're not willing to recognize and see what I bring to the table? Is this the best place for me? Once you've made that list, I tell everybody, I said, you know, I keep one on my computer. If I get, a testimonial back for one of my clients that says, hey, I landed this great job, it was all because of your help I screenshot it, and I stick it in that folder because you know, we all have those bad days. And, or maybe I'm getting ready to go do a talk or I'm getting ready to do something, and I need to kind of re-energize myself and get pumped up for it. Maybe it's evaluation time at the office, and you're a little bit nervous about going in to talk with your boss about next year. And what you're going to need to do, and that next raise and everything else, if you've got that folder, or you've got that notebook, or you've got whatever, and you sit there and you look at it, and you start to take it in, it makes it much easier for you to go and be able to present yourself and say, I know I've done this, I know I've accomplished this, I've added this much value to what your organization is. And I mean, it's a no-brainer at that point in time.

Cynthia 11:52

I'll never forget the advice I got from this gentleman at this organization I was at and that's exactly what he said. He said, Cynthia, the way you combat your evaluation, and if you should get a raise is he says throughout the year, everything that you do are you accomplish that because when you try to sit down and think about it at review time, you're like you don't pull anything. He's I keep an Excel spreadsheet and put in there the things that you're achieving and doing. I like within a month; I had many things. I was like, Oh my God, who would? Yeah, then when you go in, and it's time for your review, you bring this little Excel spreadsheet with you and you say, look, throughout the year, this is what I did. And he said at that point, nobody can deny you.

Chellie 12:39

Yeah, it becomes very quantitative at that point, instead of just some, you know, I know I'm awesome. Give me a raise, you know, like, when you have this little data in front of you, or in front of your boss or in front of anybody. It's hard to ignore at that point in time. And, you know, it's the same thing as like, when you're writing your resume, and you're doing your LinkedIn profiles, you know, I tell everybody's a don't make them sound just like a job description. I said you want to add in there your accomplishments. What did I accomplish at this last position that I was in? How did I add revenue? How did I add clients? How did I add growth? How did I do these things, you know, was I named, you know, outstanding, CSR, three quarters in a row in a row, you know, I mean, like, just make sure that you're showcasing the wins that you've had because people love achievement-oriented people. And what they know is, if you were, you know, accomplishing and doing these things, where you were, you're more than likely going to continue accomplishing and being a high performer in your next role. And it makes it easy.   I'm very old school, you know, I've adapted to technology, but I still have my planner with my pen and paper and write out my appointments and all this other kind of stuff. I you know, maybe I don't trust the computer, or I don't trust my calendar on my phone, who knows. But you know that planner is a great thing if you stop at the end of every week, and document what you've done. And when you get ready to go back and you look for the next year when you're setting goals or doing that kind of thing. I mean, it's great resources, just like the Excel doc that you were talking about.

Cynthia 14:14

I think I'm like you as well. I've tried that on the computer like calendars and to-do tasks and all these things. And I just find myself back in my work planner with my pants. I try many times and I just can't and then and then I'm like Okay, where is it? I can't even find it. But you know, with your planner, most of the time I carry it with me everywhere.

Chellie 14:40

it's got all my meeting notes, it's got all my appointments, it's got everything. If I ever lose it, I'm out of luck.

Cynthia 14:49

That's great. what is the personal career brand and why is that important when you're, you know, either growing your career or thinking of changing your career? 

Chellie 15:00

You have a brand, whether you're intentional about it or not, it's just like when you walk in the room at a conference or a meeting, you make a judgment about who do I want to sit next to this person looks like they got it going on or that one, I don't think or whatever. Like, you know, some of it is subjective like that, that that's your brand, like, you look like you're polished and professional and you're put together and you know, that's the way you want to show up for the world. Your brand is much more than that. It's about what's going on internally with you, it's about the skills that you have. 

It's learning how to communicate those I tell everybody especially I worked for several years with a group of college women, for about 14 years on a college campus, I had about 1000 women a year that came through an organization and dealt with our officers.  I told them one of these days you know what I'm saying is true that every tweet, every Facebook post, every comment, every photo, you share every video you put out there, you're setting up for how the world sees you. This is true as we get older we tend to get a little smarter maybe about some of the things that we post or that kind of thing, or we don't overshare like we did when we were younger you are actually controlling that perception that people have you. 

It goes back to that you want them to think that you're worth a certain dollar amount, or a certain position, or whatever it is. Controlling how you articulate your skills, your achievement, how you present yourself in interviews, and then even once you've got the job, your branding is not finished. It's about how you interact in the office. It's about how you, your coworker, relationships, it's about the presentations that you make, it's am I prepared for what's coming for me? How do I handle change, adversity, and different things you're building on that brand as your career builds, and it's going to follow you? Now the neat thing is that your brand is adaptable to you know with the world we've been hearing a lot about the great resignation, we've been hearing a lot about people are like trying to reevaluate Is this how I want to spend the rest of my life in this career and that kind of thing. If you're at that point, and you've made the decision that I don't think this is what I want to do anymore, I'm ready for a different challenge, or I'm ready for a role that will allow me some different opportunities. You. It's just like a product has a rebrand, you can rebrand yourself as well. But the thing is, their skills and everything are still there, what you're doing now as you're repurposing them and showing how those skills are now a benefit to a different organization in maybe a different position. The work that you do prior to or before is not lost, because you've built that foundation, and it grows with you through every step of your career. 

Cynthia 18:06

That's a great way to look at branding yourself that you're in control and the skill sets and everything matters. What you're bringing and presenting yourself I think to a lot of times people don't believe what they're sharing on social media and things like that have an effect. But they do. If you want people, you know, we won't say you know, to judge you, but you know, just to look at you in a different light, then that's a great way to start by consciously thinking about is this good to post? Is this not good to post? How is this going to affect my career, my life, and everything? 

Chellie 18:48

I think the last statistic I saw was about 80% of hiring managers or recruiters searched you online before they make the decision to interview you or not. It's not after they've made the decision to interview you. They and I think I've just tried to remember; I think it was over 50% have consciously decided not to interview based on something they saw or read or found online about somebody. It is a very powerful tool, and it creates a perception. If you're, you know, in that mode of I'm looking for a career, or I'm looking to change careers right now, it's important that you know how to manage those sites and those processes that they work to your advantage and not to your detriment. 

I always tell everybody, I said, my background my degree is in journalism, and I've worked in PR and marketing for years. I'm a huge First Amendment person I think free speech is vital and that kind of thing. I say how does that work with me saying you need to control what you put out there and you need to be careful how you say and do these kinds of things. That's when you need to make sure that your professional profiles like LinkedIn are very public. For some of your profiles to be private, not only for friends. you know, if there's that piece of your life that you just feel like, you know, maybe you're a huge political advocate, and you want it to be, you know, I want to share my opinions with all my friends, and that kind of thing. Make that site, private. just you and your friends see it. You can have these discussions, and let your LinkedIn be the public profile that everybody sees. Or if you love sharing photos, and doing that kind, let your Instagram be the public, along with your LinkedIn and let your Twitter be the one that only your friends, see. that you can have your, your little rant moments if you want to have them. But it's about being intentional with what you set up for yourself and the way the world sees you.

Cynthia 20:50

Why is it important to live that fulfilled life? I think we've touched on various aspects. But in your opinion, why is that important?

Chellie 21:03

I'll share a story that I think relates to that. Several years ago, I made a career change. I did that because where I was, I'd been there for about 20 years, and we had a new management change that came in new CEO, new philosophy, I had been very used to the old CEO where we had open access walk-in had a seat at the table had an open conversation with the new one came in, not much. Basically, I allowed that one person to determine how I felt about me and my job and everything else. I knew they didn't value what I brought to the table anymore, they didn't see the benefit of it, or even think it was important.  What I didn't realize is how much of that I took away from work with me, took it home with me, took it out to lunch with friends with me it became the sole focus of this guy's an idiot, this guy's a jerk, like, I hate showing up there every day. 

When you live in that kind of world, it oozes out into each aspect of your life, while we try to keep work separate from home and everything else, let's just face it, that doesn't happen. We are a whole being. Each thing affects each part of our life. that manager, thankfully, gave me my kick in the pants moment when he sent me an email and basically asked me if my degree or my skills came out of a box of Froot Loops, kind of like the prize inside is that where you learn how to do what you're going to do. That sounds horrible. It was the perfect thing that I needed for me to realize that nothing I did was going to change how he felt about things anymore. I was solely in control of whether I allowed him to have this effect on me or not. It's an amazing light. I had a bunch of industry awards and different things like this, but that one person made me doubt 20 years’ worth of work history that I had, like, how productive I was or how, you know, how I managed my skills and, and how I presented things and that kind of thing. If it hadn't been for that one moment, you know, I wonder how long? 

How long would I have stayed? And how would that have continued to affect me and the people around me for the years to come? I say that to say is we have those people in our life that they come through for whatever reason. And you may think at that time that oh my god, what the heck, you know, but because of them, it opens all these other doors of opportunities that you wouldn't have had. I say that to say that, you know, being fulfilled, especially in your career is dependent upon you. You make the choices; you decide what's okay for you. I tell people, you know, the dream job, you know, everybody says I find my dream job. And I said, okay, what is the dream job name? Is it a salary? Is it a title? Or is a dream job, the job that allows you to be able to experience life the way that you want to experience for some of us it's all about money. For others, it is this job that allows me to be able to go to my kid’s soccer game, my kid's football games, my daughter's dance class, my family reunions whenever I want to or vacations or whatever, or some of it is my job allows me to be able to pursue hobbies and activities that I have on the side. Your dream job is what you think it is and what it is that allows you to live that fulfilled life that you're talking about. career is just one piece; I think of what makes us a whole and when we start looking at it in that context is that it's not the be-all end-all. It's just a means to being able to live the life that we want to live.

Cynthia 25:08

That's interesting at the beginning of each show, I say that everything is interconnected. Nothing is separated is interconnected. career, family money, job, dream life, it's all interconnected. And we try to separate it. I love how you said, your dream job is what you decided to be. I have to say a lot of my friends argue that because they're like, why do you do a certain way? And I'm like, because like you said, it allows me to pick my daughter up from school and drop her off. If my son needs something that allows me to go, there. If I want to take off, I can do it. for me, that is very important. It's very important. I love that I hope everyone can hear how you get to design this life. You get to design this career. We don't have to let anyone take it or do it for us. We are the chosen one. Absolutely. we talked about it a lot. But what is your number one takeaway you would like to leave with the audience?

Chellie 26:24

I'm getting back to what I said at the beginning is that no one pays you what you're worth only what they think you're worth, but you are the person that controls how they think. And I want people to understand that it is up to you to define that perception that people have of you and your career and what you bring to the table. And not to let the fear doubt or limiting beliefs are the negative talk in your head, stop you from pursuing the things that you want to pursue, to find that dream job that we talked about that allows you to live the life that you want to live.

Cynthia 27:00

I hope you enjoy this episode of ignited desire. You can stay connected with Chellie directly through her website, which is Shelleyphillips.com. You can also join her on Instagram. She has a great discussion going on over there and Shelley underscore Phillips. As always, thank you for pushing your mindset towards a better reality. This will conclude the most thought-provoking portion of your day. And don't forget to like and subscribe to stay fully up to date. And until next time, be kind to yourself and those around you